home » General » After Studying Three Drugs, Researchers Claim...After Studying Three Drugs, Researchers Claim Pharma Advertising Doesnt Workposted by sherawat(40) 10 months ago (www.businesspundit.com) From the Wall Street Journal: Consumer advertising for prescription drugs had a negligible impact on sales of products studied by Harvard Medical School researchers — in a finding that may confound both advertisers and their opponents. The study may undercut the arguments of opponents of such ads, which have been allowed almost nowhere outside the U.S. Critics say they lead to drug overuse and misuse by impressionable patients pressing their doctors to prescribe what is seen o read more » |
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